Khadi and Village Industries Commission (KVIC) under Khadi India has been activelypromoting eco-friendly paints like cow dung paint under the “Khadi Prakritik Paint” brand, offering government subsidies and marketing support.
Khadi India has developed eco-friendly paints using traditional and natural resources.These paints not only save the environment but also empower the rural economy.Khadi paints contain natural ingredients, which do not pollute the air and water. This initiative of Khadi India empowers rural producers and promotes indigenous industry.
Government Initiatives: The Indian government supports startups in the green technology space through schemes like Startup India, which may provide financial assistance, tax benefits, and infrastructure support to Mural Eco Paints.
Subsidies and Incentives: The Ministry of Micro, Small & Medium Enterprises (MSME) offers various subsidies to promote the production of eco-friendly products. Mural Eco Paints could benefit from such schemes to lower production costs