Benefits and Safety
Challenges
Market Acceptance
Consumer Perception: Educating consumers about the benefits and safety of cow dung paints will be crucial, as there may be resistance due to the unconventional nature of the product.
Branding and Marketing: Creating a strong brand identity that emphasizes the ecofriendly and health benefits will be essential in differentiating Mural Eco Paints from competitors.
Competition
Established Competitors: Midas Paints, along with other eco-friendly paint brands, already has a foothold in the market. Competing with well-known brands will require strategic marketing and positioning.
Supply Chain and Distribution
Raw Material Sourcing: Ensuring a consistent and quality supply of cow dung might be
challenging, particularly as demand grows.
Distribution Network: Building a robust distribution network to reach both urban and
rural markets will be necessary to scale operations.